If you’re interested in running a successful website or blog, then the ‘niche’ you choose at the start is one of the single most important decisions you will make. This one decision will impact everything from the design of your website, to the type of content you write about and the kind of visitor you attract. Even your potential monetization options will be decided at this point before you’ve even turned on your computer!
And if you get it wrong? Well, there’s no such thing as a ‘wrong’ niche but suffice to say that some are far more lucrative than others and that some will be much harder to break into.
Before you take any action in creating a blog or website then, you should read this e-book to learn how to go about picking a niche that can work for you.
What is a Niche?
Perhaps a good place to start is by explaining precisely is meant by the term ‘niche’. Simply put, your niche is your ‘subject matter’ for your blog. So if you’re going to be writing about fitness, then fitness and health is your niche. If you’re writing about making money online, you’re in the business niche, or the ‘make money online’ niche.
The reason we use the term niche rather than ‘topic’ is because the topics you cover might sometimes break out of your niche. For instance, you can write a post about going on holiday and your site will still be a ‘fitness niche’. Likewise, the term ‘niche’ is used because – as we’ve already suggested – this decision will affect much more than just your subject matter. You can have no content whatsoever and still be in a niche – if you have a community site for instance. At once then, your niche describes your:
- Mission statement
If we look more specifically at what the word ‘niche’ actually means, then this can shed a little more light on the matter too. Looking at OxfordDictionaries.com, we get the definition:
A specialized segment of the market for a particular kind of product or service:
He believes he has found a niche in the market
Smaller cooperatives must find and develop a niche for their speciality product
This description makes sense for a blogger too as it illustrates the fact that this is at least partly a business decision. Ideally, your niche should also unveil a niche in the market – meaning that you’re meeting a demand that is as-yet unfulfilled. Of course, this isn’t something that every ‘niche’ website needs to accomplish but as you read on you’ll see there are definitely some parallels. Ideally your niche will also provide you with access to some niches in the market!
Now you might be wondering why the best niche is even a question. Isn’t it just a matter of looking at which niche is the most successful in terms of traffic and then picking that one?
Well, as we’ll see, there are many factors besides just traffic volume that are vital to consider. More to the point though, even if you did just go with the most ‘popular’ topic, you would likely find this isn’t as clear cut as it should be either.
Why? Well apart from anything else, many sites aren’t so clear cut in their niche to begin with. If you look at the most successful blogs across all niches then you have things like The Huffington Post, Boing Boing, Techcrunch and Kottle… The biggest blogs aren’t necessarily in the most popular niches when you look at volume across all of the web and many bloggers don’t openly share their traffic stats anyway.
Looking at a survey conducted through Warrior Forum, popular blog topics appear to include the ‘making money niche’, the ‘health’ niche, the ‘dating’ niche and the ‘betting niche’.
But while the stats may not paint a clear picture of the ‘most popular niches’ what we keep repeatedly seeing in regards to this topic is just how important the choice of niche is to your eventual success.
What You Will Learn
In this course you will learn…
- What factors to consider when choosing a niche
- How to research your chosen niche
- How to ensure the niche you’ve picked is a fertile area to work in
- How to find routes to market
- How to identify opportunity and genuine gaps in the market
- How to monetize in any given niche
- How to create entirely new niches of your own
- How to ensure a steady stream of new content for your chosen subject
- How to work in niches outside your comfort zone
- What to avoid when considering your niche
By the end you should have a thorough understanding of what makes a niche suitable for blogging and this will arm you to make the right choice for your business. Most importantly, you’ll see how choosing the right niche can practically guarantee your success as well as ensuring you actually enjoy the day-to-day process of maintaining your blog.
Understanding and fully grasping this concept could well be the difference between years of struggle and instant success. Don’t underestimate its importance!