No matter what it is you’re trying to sell on the web, a sales funnel is the number one way to do it. This is the most systematic way to build trust, to build a relationship and to encourage people to want your brand before making a sale – and it is incredibly powerful when done well.
Take a look around the web and chances are that you’ll have come across a large number of sales funnels without even realising it. So what exactly is a sales funnel? How does it work? And how can you tap into its power for yourself?
Those are the questions we’re going to be asking and answering in this ebook. By the end, you’ll know exactly what an ebook is and why it’s so important. Moreover, you’ll be able to build your own sales funnel from scratch and use it to capture leads and convert them into paying customers.
Once you understand the science behind this, you’ll see why it’s the most effective way to build profits and you’ll be able to turn any product or service into a massive success.
What is a Sales Funnel?
Before we go any further, it would perhaps be useful to explain exactly what a sales funnel is and what you’ll be using it for.
In essence, a sales funnel can be imagined like a funnel for customers. You start out with a broad opening to capture as many leads as possible and then you gradually narrow those leads down to only the most engaged and interested customers so that you can sell to them. All the while, you’ll be building trust, building engagement and priming them ready to make a sale.
You can also think about this as a ladder, which each rung taking your customers closer to the top where you’ll eventually try to sell to them.
In practice, what this means is a series of different marketing strategies, each arranged in such a way as to build more and more targeted leads for your business. So you might start with a simple advert, or a blog post and then move on to an email list, then a ‘free report’, then a seminar, then a small product sale and then a big sale.
Each of these marketing stages is a rung on a ladder, it’s a little further down the funnel. And each time a customer clicks on the next link, or follows you to the next step, they are becoming more and more likely to buy from you.
As mentioned, there’s a good chance you’ll have encountered different sales funnels in your travel around the web: and you may even have bought products from others through this method. You might have come across a blog and signed up to the mailing list for instance, and then been told to click on the link therein in order to see a free seminar. And then maybe the free seminar asked you to sign up for the next seminar which would cost a little money.
And you may have come across it on YouTube too. For example, Tai Lopez is something of an inscrutable business man who is willing to use everything at his disposal to capture new leads and sales – even when that involves a bit of bare-face lying (that’s not his car and not his garage!).
But he still employs a sales funnel very well. If you go on YouTube to watch a video, his ad will very often show up.
The guy then goes on to talk about his cars or his massive house and this makes you want to watch – even if only because it annoys you.
At the end of the video, he offers to show you how to get his three most important tips for making money. And because it’s free, why wouldn’t you click it? Only at this point, you’re becoming more and more involved with his brand and more and more likely to become a paying customer. When you watch this ‘free’ video, which is on his site or channel, you’ll then be told you can get even more information by signing up for a free report. In fact, this report is key to understanding the video. If you do this, then Tai now has your details and the confirmation that you’re interested in what he has to sell!
You’ve gone from a ‘cold lead’ (someone on YouTube, targeted based on your video watching choices), to a ‘warm lead’ (someone who has demonstrated an interest) to eventually a ‘qualified lead’.
The way Tai does this is a little transparent and a little cynical – but it’s how all the big names operate including the likes of Tony Robbins, Tim Ferriss and Pat Flynn. And it’s exactly what you should be doing if you want to make sales. Note that this doesn’t mean you have to con people like Tai! Just that you need to think about your marketing strategy in steps and stages and understand the psychology of the way you’re dealing with people.
What You Will Learn
By taking this course, you’ll learn precisely how to employ these kinds of techniques yourself and we’re going to break down all the different tools, resources and tips you need to execute this plan perfectly. What’s more though, is that we’re also going to look at some higher level concepts.
You’ll learn how to sell anything, how to write persuasive copy that people simply can’t ignore and how to build a massive following so that you don’t just have visitors and customers – you have loyal fans!
Specifically, you’ll learn in this course:
- Why sales funnels are THE most effective tool for sales
- All the tools and resources you need to construct the ultimate sales funnel
- How to target your audience and bring the right people to the first stage of your funnel
- How to use persuasive writing to convince people to buy anything
- How to engage your audience and build trust and real following
- How to maximize conversion rates
- How to make people buy from you more than once
- How to utilize an understanding of psychology to skyrocket your sales
- What the different options are for your sales funnels
- How to stand out and be different
- And much more!