Being overweight is no-one’s idea of a good time. While it’s not ‘the end of the world’ to be carrying a little extra puppy fat, even small amounts of extra weight can be enough to hurt your self-esteem, to leave you feeling listless  and to have a number of damaging effects on your health. Moreover though, even a small amount of extra weight is likely to lead to more extra weight over time. Most people do not just gain a few pounds and then stay there; normally those ‘few extra pounds’ are a sign of things to come and the beginning of a slippery slope.

And once you have gained serious weight, that’s when you really find yourself struggling to get by. Not only is obesity a serious health risk that can leave you prone to such conditions as heart disease, diabetes and cholesterol but it also means carrying around a large amount of extra weight everywhere you go. This leaves you feeling out of breath at the slightest exertion, it takes away the pride you might have had in your body and it leads to all kinds of joint aches, headaches and sleepless nights.

The key is to stop any weight gain in its tracks, which is of course much easier than it sounds. If it were that easy to lose weight then of course no one would have this problem!

Shocking Facts & Statistics

In reality though, the statistics surrounding weight gain and obesity are rather shocking.

For instance:

  • 2 out of 3 adults are considered overweight
  • 1 out of 3 adults are considered obese
  • 1 out of 20 are considered ‘extremely obese’
  • One third of children and adolescents are overweight
  • 1 in 5 deaths in the USA are linked to being overweight or obese
  • The number of individuals considered obese is only going up all the time

As you can see then, this is a real problem and it’s made so much worse by our lifestyles. These days, most people work in some kind of stationary office-job and spend their evenings relaxing on the sofa. Most of what we eat is processed and filled with sugar and low nutritional value and we’re generally just too stressed to make any serious changes to our lifestyle.

When you spend all day answering phones and being shouted at, when your finances are as stretched as your free time, when the house is a mess and when it’s cold and wet outside… how are you supposed to get into shape?

Enter: The Fitness Industry

This is where the fitness industry comes in: an industry that is growing exponentially all the time.

The central concept behind the books, supplements, gadgets and apps that we’re being offered is simple: instead of letting technology erode our health, why not leverage it to improve our fitness and wellbeing severalfold? Thus we see all kinds of devices and pieces of software that promise to help us shed the pounds and get into the best shape of our lives. These are ‘weight loss tools’ that can act as companions in our weight loss journey.

But of course not all these weight loss tools are made equally. Some weight loss tools are genuinely helpful and innovative solutions to problems that might have been impacting on your health. There are tools out there that can help you to feel more energetic, that can provide you with easy and convenient exercises to do at home and that can track your calories and distance run.

All this is great and it really can help you to lose weight by making it that much easier to do so when you’re feeling low on motivation. But at the same time, the weight loss industry has also been very much taken advantage of by a large number of companies that are just looking to make a quick buck. Many wheelers and dealers see the weight-loss crowd as an easy target and are looking to turn their desperation into cash – sometimes at the expense of their health. The key is knowing the difference.

This course in itself is a ‘weight loss tool’ that you can use. Unlike other courses of its kind though, the purpose here is to help you navigate and understand the other tools available to you. This way, you can identify the very best tools that you can utilise in order to start losing weight that much more easily and quickly. With this book as your guide, you can avoid those cash-grabs that look to exploit you and risk your health and hone in on the handful of truly game-changing tools that will transform your weight loss efforts. What’s more though, we’ll look at how to use those tools effectively to get slimmer, stronger, faster and healthier through technology. Are you excited yet?